Making the Most of Depop
Over the past few months I've become borderline obsessed with this app. A hybrid of Instagram and eBay, the general gist is that users are able to buy and sell items through the use of a 1:1 image and a catchy caption. Used right, there's some serious money to be made from your old things as well as a massive array of bargains to be had (admittedly that's the part I'm best at, I'm definitely my mother's daughter).
Clarity is Key
Clarity really is the main ingredient to success, in terms of images, captions and when asking and replying to questions. When listing, use clear, high quality images and keep captions short and factual. The size, condition, brand and colour of a product is usually enough to give a good indication of what you're selling. Quick tip: if an item is from Topshop, don't list it as being from COS, Whistles, Brandy Melville, Weekday, Monki, French Connection, Urban Outfitters and Boohoo. Writing 'IGNORE:' at the beginning of the list doesn't make it any less irritating.
Consider Your Aesthetic
As Depop has such a similar layout to Instagram it makes sense to pay attention to the aesthetic of your page in a similar way. Developing a level of continuity in the way that images are laid out and items are displayed can be a great way to build your identity within the app and may attract the attention of some aesthetic loving followers, too.
Steer Clear of Filters
Much like Instagram, the app offers in-house filters that can be added on top of the images. My advice? Avoid using them. For an app that focuses on selling items, it's amazing just how much the filters on offer can change the appearance of a product. Altering the original image has the potential to become misleading, so it's probably best to stick to enhancing the image by just upping the exposure on your phone if needed.
Trade via Instant Payment Where Possible
The subject of payment can be a tricky one with any site that allows you to buy online through an individual seller. My tip would be to buy and sell through the apps in-built instant payment system, offering you protection through Depop and PayPal should anything go wrong. The site do take a 10% cut, but in my opinion it's well worth it and you're likely to think so too if it all goes a bit Pete Tong.
Don't Be Afraid to Haggle
It's rare that I buy or sell an item on Depop for the original price listed. Most sellers are courteous and polite when responding to offers and questions, so ask! As long as you practise good etiquette and steer clear of making offers that are completely unreasonable, I can't see any reason why haggling would ever be an issue.
Swatches & Selfies Sell
The vast majority of items that I've listed without a picture of the item in use have led to numerous requests for them. Seeing how a dress would fit is really helpful, as is having a clear swatch of a lipstick shade. Obviously the rules are different for products that are new and unused, however I'd say that where possible an in-use picture is a must.
Especially when it comes to cosmetics. Although I don't think there's anything wrong with buying a lightly used bottle of foundation or eyeshadow palette (in fact it's really no different than purchasing via a blog sale) it's important to remember that there's always a lot of fakes in circulation on sites like Depop. Read users reviews, check out what else they have for sale and use your noggin. If it feels too good to be true, it probably is.