Nivea Express Hydration Primer

 Nivea Express Hydration Primer - £4.99

I've been looking high and low for this since its release a few months ago but have only just got around to purchasing it. Nivea's take on a primer promises not only to provide a smooth, silky base for make up application but also to keep the skin hydrated and moisturised throughout the day. Being a primarily skincare focused brand they have also created two different versions of this; a blue box for Normal/Combination skin types and a pink option for those with Dry/Sensitive skin.

The first thing I noticed about this product before I even applied it was how small the tub is considering it comes packaged in a pretty large box. It does state clearly that there's just 50ml of primer included and although I still think £4.99 is a ridiculously cheap price for this I couldn't help but feel a little misled by it's packaging!


Moving on to the actual product; I'm suitably impressed with this. I recently ran out of my Clarins Instant Perfect Smoothing Touch (review here) and had been looking for a cheaper primer which gives similar results; which this sort of does. It keeps my skin well hydrated but I would say it works more like a moisturiser than any other primer I've tried. My skin feels fresh and hydrated but this doesn't give it that 'velvety' feel I expect most primers to and it's normally the texture a primer gives that I think helps keep my make up on throughout the day.

In terms of my make up's staying power; again I'm pretty on the fence with this one. The formula is incredibly light and glides on to my skin like a dream but I don't feel as though it does a particularly good job at priming the skin or helping my foundation last for longer. This product is what I like to call a 'hybrid'; one product that claims to give multiple benefits. Like most of these kind of things I feel as if this ends up being a bit of a jack of all trades but a master of none. The only way I can describe this is 'ok' and while I will definitely continue to use it to keep my skin feeling moisturised I usually opt to add a little more primer over the top if I'm out all day and really want my make up to last.

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